We all know customer testimonials are one of the best ways of endorsing our sales and marketing messages. Indeed, when I look at startups pre-revenue as an angel investor I often only have qualitative customer testimonials to go by before real volume sales kick in. I think there are two principal types of testimonials that I'll call authority and authenticity.

In the 1990s my sole focus was Team 121 which we grew from 2 to 400+ SAP consultants and finally sold via trade to Logica. During that period of rapid growth, 100% year on year, I learned a lot about business and I met a lot of great people.  We were hiring constantly and so many of the ex-121er have gone on to amazing careers. Today it is humbling to think that I was at some point responsible for hiring them into a role and company culture that was part of the mix that contributed to their future success.

Startups: An "Alpha Male Pissing-Contest?"➀ makes a great opening line for this post which discusses why more ♀ angels are good for all investors. First some stats, then compelling arguments in favour of diversity, followed by an intro to five of the many sterling ♀ angel investors in New Zealand, for completeness sake, the ten source articles, and finally, for a humorous close, in contrast two different promo videos for ♀ angels.