Surfing brand Billabong, true to their name, got themselves into a deep water hole. They could have done a cool photo contrast like my mockup above. The contract of active vs passive also nicely reflects my understanding of angel investing and why I am so passionate about Flying Kiwi Angels. However, instead Billabong chose to piss of millions with this contrast imagery.
The image promptly unleashed a viral vitriol from Karen Knowlton that was picked up by editorial intern Susanna Heller from Bᴜsɪɴᴇss Iɴsɪᴅᴇʀ Aᴜsᴛʀᴀʟɪᴀ. Billabong have bill-botched their mute response with yet another active vs passive contrast that is stuck in gender stereotypes.
Why? With a quick surf of Pinterest I could surface an abundance of ACTIVE ♀ surfers. Below is just a little extract.